Packaging for Poolside Ale, a seasonal release from Bell’s Brewery, inspired by summer nostalgia and made with pride in Michigan.

Poolside Ale is a seasonal specialty beer from Bell’s Brewery, offered exclusively in early summer. To align with its limited availability and light + refreshing taste profile, the packaging was inspired by the sunny nostalgia of summers past. The color scheme came from the true blue tones of the shallow end of a swimming pool, paired with pops of red à la locally-sourced Michigan cherries used in the brewing process.